Voff

 

Voff is the leading player in the European premium pet food sector, developing and selling fresh products with high quality, natural ingredients and minimal processing.

In the endeavour of enabling healthier and happier pets, product categories include: raw food (BARF), natural treats and chews as well as premium bird food.

The underlying trends driving the premium natural pet food market are identified as:

  • Shifting Demographics, longer life expectancy and increasing number of single households lead to increasing number of pets.

  • Changing Social Values & Behaviour lead to the humanisation of pets, increased spending on each pet and a translation of human natural food trends to pet food trends.

 
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Geographical footprint:
Voff has operations in Finland, Germany and the UK

 
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Reach:
Grown to pan-European

With 130,000+ online customers and presence in 3,000+ retail outlets, Voff sells fresh premium pet food throughout Europe.

 
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Employees:
Grown from 30 to 270

 
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Sales:
Grown from EUR 6m to 75m